Lucid Beauty
Package Design, Social Campaign, Art Direction
Lucid Beauty was a brand concept that developed in my graphic design class. The project is composed of three components: logo, company name, and tag-line. Each component is responsible for conveying a different aspect of the product/message and is constructed with a careful balance so each will attract, inform and connect with the established demographic. In addition to these three components we also had to create 3 cohesive posters for brand application.
Lucid Beauty is a beauty brand that focuses on the playfulness and fun nature of experimenting with makeup. Lucid wants users to realize their own beauty and that makeup only accentuates it. Lucid Beauty uses only high quality ingredients to ensure you are protecting your skins natural barrier but still utilizes bold colors, packaging and products that allows users to play.
Digital Campaign
the social campaign was built to be completely digital. the ads would flash between two images, the static version and the lucid version. Below are two examples of advertisements in the campaign.