TechStyle

Brand and Identity Design, Graphic Design

For this project I had to ideate a company based on my own personal identity in order to create their brand identity and guidelines. TechStyle, which is a play on words of Textile, is a digital clothing company that focuses on creating a unique customer experience and product offering.

TechStyle pushes the boundaries of fashion and technology by allowing users to be free from the strains of one physical space. TechStyle relies heavily on imagery and juxtaposition as an indirect call out to world of fast fashion and high consumption we live in. In addition, TechStyle allows users to help forge a better environmental future while still maintaining a creative output online. TechStyle uses this unique visual language to create a brand and identity unlike any other company.